Documento de trabajo nº 5: Desarrollo de negocios en los países de bajos ingresos. Crecimiento empresarial y creación de valor social

BUSINESS DEVELOPMENT IN LOW-INCOME COUNTRIES. BUSINESS GROWTH AND SOCIAL VALUE CREATION

Fernando Casado Cañeque
Alice Lariu
Juliana Mutis
Pablo Sánchez
December 2009

This study examines how to integrate the community of the so-called base of the pyramid into an inclusive business model across the value chain. The main objective of the study is, on one hand, to deepen the concept and the peculiarities of the base of the pyramid (BOP), as well as the challenges in addressing inclusive business models for companies. On the other hand, the study presents an evaluation methodology to quantify the integration of BOP community into inclusive business models called “Framework for Impact Assessment of Inclusive Business”. This methodology is applied to three business experiences that have helped to improve the living conditions of low-income population in different regions (Unilever, BBVA Microfinance Foundation and BSH).