Fernando Casado Cañeque
This study examines how to integrate the community of the so-called base of the pyramid into an inclusive business model across the value chain. The main objective of the study is, on one hand, to deepen the concept and the peculiarities of the base of the pyramid (BOP), as well as the challenges in addressing inclusive business models for companies. On the other hand, the study presents an evaluation methodology to quantify the integration of BOP community into inclusive business models called “Framework for Impact Assessment of Inclusive Business”. This methodology is applied to three business experiences that have helped to improve the living conditions of low-income population in different regions (Unilever, BBVA Microfinance Foundation and BSH).