Silvia Ayuso
Laia Serradell
Xavier Carbonell
December 2021
The aim of the project has been to analyze and calculate the Integrated Social Value (ISV) generated by Articket Bcn museums, collecting both the value they generate through their economic activity and what they produce outside the market for different groups of society. On the one hand, the value dimensions or variables of perceived as relevant by stakeholder groups have been systematically identified, and on the other hand they have been translated into monetary units to facilitate the understanding of the contribution that museums make to society.