Estudio de caso nº 5: BBVA
Silvia Ayuso
Daniel Arenas
February 2012
The objective of the case studies “CSR in international business” is to analyse the path of a company with regard to the development and implementation of its CSR policy, both in its country of origin as well as in work centres located in other countries. In this sense, the present document intends to examine the CSR strategy and actions of BBVA, a company of the financial sector with operations in 32 countries, and to identify some of the success factors of the model used by the company under study.